Shape 2014 with an effective year-end employee message
Shape 2014 with an effective year-end employee message http://ht.ly/rpD1u
While the content and tone will differ depending on the sender and audience, within the general format you’ll want to:
•Thank employees/team members for their hard work during the past year. If you don’t have time or the inclination to draft the full message, this is the core and very basic element you should include.
•Review accomplishments against annual goals. Public companies will need to protect against divulging anything that is not yet public or could be considered material. This section should also focus on the accomplishments of the particular audience and tie them back to the larger organization’s goals so that employees can see how their contribution fits.
•Acknowledge specific achievements, such as handling of an acquisition, divestiture or reorganization; reaching a stretch goal; completing an initiative or activity that was above and beyond the group’s normal responsibilities; or expanding the organization/group’s capacities in a new, value-adding direction. This reinforces organizational values and encourages employees to repeat the actions and attitudes it took to accomplish that success.
•Make a general reference to the coming year’s goals/focus. Notice that this is a general reference, not a detailed review. Hone in on the key areas, be it customers, sales or innovation, and why those areas are critical for success. Those in groups or divisions should tie the group’s goals back to the overall organization’s goals.
•Reiterate the end of the year’s opportunity to take a breath before the new year begins. This is a significant component. Some employees feel they need permission to enjoy a holiday or even take time off. Others see it as proof that management does, indeed, have a heart. Most simply appreciate acknowledgement of the holiday season, their hard work and marking the year’s passing.
•Wish them a happy new year. Consider alternatives such as “happy holidays” or “season’s greetings” depending on the organization’s culture and the delivery mechanism.
GoProGreen.com 